Instagram Marketing

Instagram is the second most accessed network behind Facebook. The popular visual-first social medium sees over one billion active monthly users and 500 million daily Instagram Stories.

Everyone and their dog (literally) is on the social media platform.

“Everyone” includes individuals, pets, and, you guessed it, businesses.

The increase in brands who've developed a presence on the platform has skyrocketed. Oberlo estimates that 71% of US businesses use Instagram. But is it worth their time, and should your business also be on the platform? The answer is yes, and here’s why:

• Instagram sees over one billion active monthly users and 500 million daily Instagram Stories.
• There are 140 million Instagram users in the U.S.
• Instagram is the second most accessed network behind Facebook. Users browse for an average of 53 minutes per day.
• About 71% of US businesses use Instagram.
• Nearly 45% of Instagram’s users are between the ages of 18 and 44.